Wednesday, April 20, 2011
Monday, April 18, 2011
Creative a word list
| Healthy: | having the function of maintaining physical and mental well-being among the general public and the administration of medical and related services. |
| Wholesome: | beneficial to physical health, usually by virtue of being fresh and naturally produced |
| Fruity: | relating to, resembling, or reminiscent of fruit |
| Nutrition: | the process of absorbing nutrients from food and processing them in the body in order to keep healthy or to grow |
| Nutritional: | foods, or the minerals, vitamins, and other nourishing substances that they contain |
| Nutritious: | containing minerals, vitamins, and other substances that promote health |
| Fun: | a time or feeling of enjoyment or amusement |
| Lively: | briskly alert and energetic |
| Playful: | fond of having fun and playing games with others |
| Childish: | characteristic of or suitable for a child |
| Dietetic: | prepared to suit the requirements of a special diet |
| Fresh: | natural, pure, and wholesome, especially in smell |
| Refreshing: | serving to restore energy and vitality |
| Cold: | at or with a relatively low, uncomfortably low, or unusually low temperature |
| Icy: | covered in or involving ice |
| Soothing: | to make somebody less angry, anxious, or upset |
| Decadent: | showing uninhibitedly or immorally self-indulgent behavior |
| Delicious: | having an appealing or enjoyable taste or smell |
| Frozen: | made inoperable, damaged, or obstructed by ice or freezing temperatures |
| Yummy: | very appealing to taste or smell |
| Sweet: | containing a relatively large amount of sugar, or retaining some natural sugars |
Wednesday, April 13, 2011
Wednesday, March 23, 2011
Monday, March 7, 2011
Assignment 2 - Brainstorm
1. RESEARCH
a. Understand the product and company.
Company Name: Pure Delights
Company Type: Local Business to Business Trade
Product: Mexican Paletas
Product Name: Tip Top Nutritional Pops
b. What are the needs and desires?
The first needs are to find a local businesses that would like to sell the companies product. (Example: local school, stores, theme parks and etc.)
c. What are the advertising objectives?
Advertising objectives is to relate the company as a vendor to another business, and then to sell our product to a customer base.
2. Have a campaign concept.
a. Brainstorm as a group
b. What type of advertising are you going to do – visuals, layouts and alternate
executions?
For the Local Business to Business Trade we will be using Typography, illustration, photography, and facts about our product for brochures.
As a Vendor to Retail Consumer we will be also using illustration, photography, audio jingle, and facts about our product for signs, websites, and product wrappers.
c. Essentially, what are you going to use to communicate to your viewers?
As a Vendor and Company we will be communicating that our different flavor products are sweet, tasty, fresh, and health treat. Also showing that some of our product are friendly to individuals who have diabetes.
3. Ideas and inspiration
The ads are focused at a multilevel for manufacturing for businesses to sell and a personal connection to the consumer for repetitive business. The ideas we will push are the idea to eat heath because our product is all natural.
Rough Logo's:
a. Understand the product and company.
Company Name: Pure Delights
Company Type: Local Business to Business Trade
Product: Mexican Paletas
Product Name: Tip Top Nutritional Pops
b. What are the needs and desires?
The first needs are to find a local businesses that would like to sell the companies product. (Example: local school, stores, theme parks and etc.)
c. What are the advertising objectives?
Advertising objectives is to relate the company as a vendor to another business, and then to sell our product to a customer base.
2. Have a campaign concept.
a. Brainstorm as a group
b. What type of advertising are you going to do – visuals, layouts and alternate
executions?
For the Local Business to Business Trade we will be using Typography, illustration, photography, and facts about our product for brochures.
As a Vendor to Retail Consumer we will be also using illustration, photography, audio jingle, and facts about our product for signs, websites, and product wrappers.
c. Essentially, what are you going to use to communicate to your viewers?
As a Vendor and Company we will be communicating that our different flavor products are sweet, tasty, fresh, and health treat. Also showing that some of our product are friendly to individuals who have diabetes.
3. Ideas and inspiration
The ads are focused at a multilevel for manufacturing for businesses to sell and a personal connection to the consumer for repetitive business. The ideas we will push are the idea to eat heath because our product is all natural.
Rough Logo's:
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