a. Understand the product and company.
Company Name: Pure Delights
Company Type: Local Business to Business Trade
Product: Mexican Paletas
Product Name: Tip Top Nutritional Pops
b. What are the needs and desires?
The first needs are to find a local businesses that would like to sell the companies product. (Example: local school, stores, theme parks and etc.)
c. What are the advertising objectives?
Advertising objectives is to relate the company as a vendor to another business, and then to sell our product to a customer base.
2. Have a campaign concept.
a. Brainstorm as a group
b. What type of advertising are you going to do – visuals, layouts and alternate
executions?
For the Local Business to Business Trade we will be using Typography, illustration, photography, and facts about our product for brochures.
As a Vendor to Retail Consumer we will be also using illustration, photography, audio jingle, and facts about our product for signs, websites, and product wrappers.
c. Essentially, what are you going to use to communicate to your viewers?
As a Vendor and Company we will be communicating that our different flavor products are sweet, tasty, fresh, and health treat. Also showing that some of our product are friendly to individuals who have diabetes.
3. Ideas and inspiration
The ads are focused at a multilevel for manufacturing for businesses to sell and a personal connection to the consumer for repetitive business. The ideas we will push are the idea to eat heath because our product is all natural.
Rough Logo's:
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