1. BILL BOARDS: The design is graphic, bold and straight to the point – congratulations. The images, in the type is an effective visualization where the merging of text and imagery create a descriptive idea. The first good and bad poster is clear and the text works well. But in the 2nd one, the ‘bad news’ text interferes with the legibility. The ‘ b’ is hard to read due to the lack of contrast there is a black hole. Also the 3rd billboard does not connect with the other 2 images. They were so image driven and then suddenly there is text – no color or image. WHY? 2. MALL DIRECTORY – this is only a copy of the poster images. This was an 8 week project you should have changed the images in the background of the text . One of your main reasons for doing the 4squares of information was because there was so much information. Suddenly because you started to use images you decided not to change out the images – this would have been a great way to educate people – visually. Taking an image off the internet and placing your image in it is not transforming and educating. 3. Slash page for web page – same as the mall directory – no change in image – this is a bit lazy. 4. MAGAZINE: good change of images 5. IDEA / Slogan: Your starting point was ALL the information given to all has been transformed into a visually graphic campaign, but you did not follow through with depth of concept and transforming a simple graphic into an imaginative campaign. Not enough image variety, not enough variety of advertising techniques. Just one simple image placed into various urban situations.
1. BILL BOARDS: The design is graphic, bold and straight to the point – congratulations. The images, in the type is an effective visualization where the merging of text and imagery create a descriptive idea. The first good and bad poster is clear and the text works well. But in the 2nd one, the ‘bad news’ text interferes with the legibility. The ‘ b’ is hard to read due to the lack of contrast there is a black hole. Also the 3rd billboard does not connect with the other 2 images. They were so image driven and then suddenly there is text – no color or image. WHY?
ReplyDelete2. MALL DIRECTORY – this is only a copy of the poster images. This was an 8 week project you should have changed the images in the background of the text . One of your main reasons for doing the 4squares of information was because there was so much information. Suddenly because you started to use images you decided not to change out the images – this would have been a great way to educate people – visually. Taking an image off the internet and placing your image in it is not transforming and educating.
3. Slash page for web page – same as the mall directory – no change in image – this is a bit lazy.
4. MAGAZINE: good change of images
5. IDEA / Slogan: Your starting point was ALL the information given to all has been transformed into a visually graphic campaign, but you did not follow through with depth of concept and transforming a simple graphic into an imaginative campaign. Not enough image variety, not enough variety of advertising techniques. Just one simple image placed into various urban situations.