Wednesday, March 23, 2011
Monday, March 7, 2011
Assignment 2 - Brainstorm
1. RESEARCH
a. Understand the product and company.
Company Name: Pure Delights
Company Type: Local Business to Business Trade
Product: Mexican Paletas
Product Name: Tip Top Nutritional Pops
b. What are the needs and desires?
The first needs are to find a local businesses that would like to sell the companies product. (Example: local school, stores, theme parks and etc.)
c. What are the advertising objectives?
Advertising objectives is to relate the company as a vendor to another business, and then to sell our product to a customer base.
2. Have a campaign concept.
a. Brainstorm as a group
b. What type of advertising are you going to do – visuals, layouts and alternate
executions?
For the Local Business to Business Trade we will be using Typography, illustration, photography, and facts about our product for brochures.
As a Vendor to Retail Consumer we will be also using illustration, photography, audio jingle, and facts about our product for signs, websites, and product wrappers.
c. Essentially, what are you going to use to communicate to your viewers?
As a Vendor and Company we will be communicating that our different flavor products are sweet, tasty, fresh, and health treat. Also showing that some of our product are friendly to individuals who have diabetes.
3. Ideas and inspiration
The ads are focused at a multilevel for manufacturing for businesses to sell and a personal connection to the consumer for repetitive business. The ideas we will push are the idea to eat heath because our product is all natural.
Rough Logo's:
a. Understand the product and company.
Company Name: Pure Delights
Company Type: Local Business to Business Trade
Product: Mexican Paletas
Product Name: Tip Top Nutritional Pops
b. What are the needs and desires?
The first needs are to find a local businesses that would like to sell the companies product. (Example: local school, stores, theme parks and etc.)
c. What are the advertising objectives?
Advertising objectives is to relate the company as a vendor to another business, and then to sell our product to a customer base.
2. Have a campaign concept.
a. Brainstorm as a group
b. What type of advertising are you going to do – visuals, layouts and alternate
executions?
For the Local Business to Business Trade we will be using Typography, illustration, photography, and facts about our product for brochures.
As a Vendor to Retail Consumer we will be also using illustration, photography, audio jingle, and facts about our product for signs, websites, and product wrappers.
c. Essentially, what are you going to use to communicate to your viewers?
As a Vendor and Company we will be communicating that our different flavor products are sweet, tasty, fresh, and health treat. Also showing that some of our product are friendly to individuals who have diabetes.
3. Ideas and inspiration
The ads are focused at a multilevel for manufacturing for businesses to sell and a personal connection to the consumer for repetitive business. The ideas we will push are the idea to eat heath because our product is all natural.
Rough Logo's:
Wednesday, March 2, 2011
Ted talk assigment
TED Talk
Temple Grandin: The world needs all kinds of minds
Feb. 2010
http://www.ted.com/talks/temple_grandin_the_world_needs_all_kinds_of_minds.html
I picked this TED talk video because I thought the subject was very interesting. Temple Grandin was diagnosed with autism as a child and she explains how her mind works differently. Thinking with pictures instead of verbal language and being able to solve problems most people will not even see because of how their minds work. Autism minds pay attention to details instead of just the broad scenario. She talks how important is for kids to have good mentors that inspire them to learn and be better. She thinks doing hands on activities are very useful specially for kids with autism and unfortunately these days things are getting too abstract and they are getting rid of such activities.
The world needs to accept all the kinds of minds and make them work together for a better future, her words touched me since I have attention deficit disorder and while growing up I struggled with school in the verbal language area and I also thought in pictures.
I haven’t watch the movie of her life yet but now ill definitely see it, she is inspiring.
Temple Grandin: The world needs all kinds of minds
Feb. 2010
http://www.ted.com/talks/temple_grandin_the_world_needs_all_kinds_of_minds.html
I picked this TED talk video because I thought the subject was very interesting. Temple Grandin was diagnosed with autism as a child and she explains how her mind works differently. Thinking with pictures instead of verbal language and being able to solve problems most people will not even see because of how their minds work. Autism minds pay attention to details instead of just the broad scenario. She talks how important is for kids to have good mentors that inspire them to learn and be better. She thinks doing hands on activities are very useful specially for kids with autism and unfortunately these days things are getting too abstract and they are getting rid of such activities.
The world needs to accept all the kinds of minds and make them work together for a better future, her words touched me since I have attention deficit disorder and while growing up I struggled with school in the verbal language area and I also thought in pictures.
I haven’t watch the movie of her life yet but now ill definitely see it, she is inspiring.
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